BEAUTY HIGHLIGHTS SAVING THE PLANET
REN – CLEAN EARTH PROMOTION – SELFRIDGES LONDON
As a brand that promotes sustainability throughout, they approached INDEX to design and manufacture a pop up site at Selfridges, London as part of the stores Project Earth promotional event.
Using only recycled and recyclable materials whilst ensuring that the identity of the Brand and its message was clearly communicated.
In collaboration with United Kingdom businesses whose ethos of sustainability matches that of REN, we sourced recycled wood and plastics to create an eye catching stand alone counter for this prestigious event.
Providing clear, defined display areas was paramount to allow the Brand to navigate the customer through the re-cycling journey of their products and upholding their mantra of Clean to Skin, Clean to Planet. Ensuring that clear text highlighted the materials used, further supports RENs commitment to sourcing sustainability throughout the Brand.
To engage the public and further enhance the event, the key achievements of REN along with their future commitments were also clearly displayed throughout the site identifying their Zero Waste Journey.
“Another project successfully bought to life from concept to in store execution by Index DFE Limited. From start to finish it has been a collaborative project and their knowledge and expertise has assisted REN Clean Skincare in achieving a branded pop-up retail space that is in line with our sustainability credentials and our brand look and feel, & all delivered within a very tight time frame! The Selfridges Project earth initiative has been hugely successful for us and we look forward to our next project together!”
Jessica Barnet – UK Activation & Trade Marketing Manager – REN Clean Skincare