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ON-COUNTER DISPLAY AND MERCHANDISING UNIT

MURAD – BEAUTY DEPARTMENT – ARNOTTS, DUBLIN

BRIEF

Murad were keen to take advantage of the opportunity to move their Brand to a Central Gondola within the popular Beauty Department of Arnotts, Dublin.   This would enable them better visibility within the Store and to help design and build the new on-counter unit to sit on existing store fixturing, they came to Index DFE Limited.

CHALLENGE

  • Unit to be used for promotion and merchandising.
  • Part-time On-counter Consultant so needs to educate the Consumer.
  • Tester Stations needed.
  • Dual purpose promotional and consultation area.
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SOLUTION

Allowing for the restrictions stipulated by using an existing fixture within the Beauty Department of Arnotts, Dublin and needing to accommodate four skincare ranges within the Brand, a selection of design options were presented to the Client.

By combining different elements from each design, the result was a clean, bright unit which allowed the promotion, testing and merchandising of all the products required.

Using high definition graphics we were able to provide space for product information and customer education for when the Counter is un-manned.  Colour co-ordination promotes the ease of product location for the different skin types and needs.  By using back printed glorifiers, it allows for easy identification of tester products.  With interchangeable graphics and removable end units, full flexibility is provided for promotional campaigns, consultations and updates.

Produced using solid surface materials and premium acrylics ensures that the finished unit reflects the quality, high-end profile of the Brand.

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Looks great!  Thank you for organising and arranging in such difficult times.

Debbie Newell – Sales and Education Director – Murad Europe Limited