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LOOK – it’s a new reference book 

Philip Kingsley – Look Book

BRIEF

Philip Kingsley are a Premium Hair Brand Company.  To help promote and sell their display fixtures to Beauty Salon Owners they contacted Index to create an easy to reference ‘Look Book’.

CHALLENGE

  • Cost
  • Ensuring that Users could understand the fixtures without a Phillip Kingsley Representative being present
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SOLUTION

By creating detailed visuals of all the items available, we were able show the range of different fixtures that could be used within Beauty Salons.

Through the grouping of the various fixtures, ie. on-counter or floor standing, it allows the user to refer to the section that suits their needs and allows them to identify the units that will work best within the space they have available.  By highlighting the features of each unit it enables the Salon to better understand how the fixture will work on a day to day basis.

By placing the Brand logo on all the items ensure that they are generic and the consistent styling brings uniformity and cohesion to the different units.   This in turn brings a luxury and high class feel to Salons.

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Another fantastic outcome from Index – thank you for all your hard work

Blake Hughes – M.D. – Philip Kingsley