Pic 1 - REN Xmas Tree
Pic 1 - REN Cardboard Stand

PROMOTIONAL DISPLAY UNIT

REN – MARKS & SPENCER PLC – NATIONWIDE

BRIEF

To enhance their presence in Marks and Spencer plc, Ren approached Index DFE Limited to help design and manufacture a promotional display unit. 

CHALLENGE

  • Totally recyclable.
  • To display multiple products.
  • 3 month shelf life.
Pic 1 - REN Xmas Tree
Pic 1 - REN Rose

SOLUTION

Through collaboration with REN Artwork Designers and local Cardboard Engineering Manufacturers, we created a free-standing display unit.  Robust enough to hold product to allow for display and merchandising, whilst at the same time being totally recyclable after use.

Using various methods of print and wrap we have now created 3 of these units for REN.  Two in relation to product launch and promotion and the third as a Christmas promotion/display unit.   Through careful consideration of use we have been able to create 3 very different looks which promote and enhance the products being displayed.  In all cases they have been manufactured using cardboard engineering with added protection to the base to prevent damage.   Considerations regarding weight of unit alongside the weight of the products being displayed has been key in their design and manufacture.

Graphics were key for the Overnight Recovery Balm Unit to further promote its night time use and benefits.

The Christmas Unit not only used themed graphics but was shaped to replicate a Christmas Tree with a ‘Dried Orange’ topper.

In relation to the Moroccan Rose FSDU, special development allowed for a double-sided display unit to allow maximum product merchandising for a Mother’s Day promotion.