ERBORIAN – A SEOULFUL NEW LOOK TO YOUR SKIN
ERBORIAN COSMETICS – PERMANENT ISLAND SITE IN HOUSE OF FRASER, VICTORIA LONDON
BRIEF
Erborian is a premium cosmetics brand that is now being introduced further into the UK market. Erborian asked Index DFE to help develop the first stand alone Concession for the House of Fraser, Victoria, London Store. They wanted to utlise ideas and elements from their current concessions in Europe and the Far East.
CHALLENGE
Whilst keeping in line with the brand design but adhering to the Store criteria, the unit needed to be visible from all approaches, promote the product whilst also holding merchandising stock, provide an area for one to one consultation and contain storage for additional products. This all had to be delivered within the client’s financial budget and a limited floor mat space of 235 square metres.
SOLUTION
With a range of reference material from the Client showing the different concepts worldwide, we set about creating not only the visual look to bring the design to the UK, but a look that could be interpreted in alternative site layouts and shop furniture in the future.
To give a good flow through the site, whilst encasing the Customer within the luxury of the Brand, striking colours were enhanced by using a gloss finish.
The elegant mouldings link both the Back Wall and Gondola giving both units the flexibility to provide the necessary working environment for the consultants and the service or merchandising needs of the customer.
In line with Store criteria, the canopy offered the visibility from all approaches and with illuminated Branding allows the site to stand out within the Department. The use of a simple glass fin allowed the support of the canopy whilst still keeping the open feel to the site.
Despite the location being moved, necessitating a redesign of the site 2 weeks prior to the installation date – the team were able to meet the deadline by utilising existing fixtures along with additional bespoke components. The final outcome was not only stunning, but it also brought the elegance of the Brand to life within a premium Store Group.
Absolutely love the site and Index have been a joy to work with from start to finish
– Rebekka Young – Head of Group Brands Wholesale & B2B