FROM STAND ALONE STORES TO HIGH STREET RETAIL
BLINK BROWBAR, JOHN LEWIS, OXFORD STREET, LONDON
BRIEF
Blink Browbar are an established Brow and Lashes Company with popular and established Stores throughout London and a Concession within Selfridges, Oxford Street, London. They contacted Index DFE Limited through recommendation to design and build a new Browbar Concession within JLP Oxford Street, incorporating elements of their existing London stand alone stores.
CHALLENGE
- Visability – Site located in a ‘side’ pod within the Beauty Hall.
- Space – limited footprint.
SOLUTION
Meeting with the Brand to understand their existing Stores and their vision for JLP was key to this project. Working from Mood Boards we were able to create a soft, relaxing atmosphere within a busy High Street Retail Location. The use of soft curves, muted pinks and greys, solid surface and illuminated mirrors, provided the perfect space for Client to receive a little bit of pampering whilst the Staff had everything they needed to hand.
Blink were keen that their space looked very different to the Blue Chip Perfume and Cosmetic Brands either side of them. This was achieved by creating a curve in the far corner, instantly changing the dynamic of the site and giving a different look. By carefully working the existing support columns into the design, we were able to achieve a comfortable Customer Waiting Area, Treatment Bays and and a Nail Bar in the limited footprint. Ensuring that the colour palette of the main site flowed throughout the site, we were able to distinctly separate the Brow Treatment side of the business from the Nails. A central reception and payment area ensured that Clients were directed correctly and efficiently to their Consultant.
The addition of a private treatment room at the back of the site provided another opportunity to extend the services on offer. Again by using neutral tones, a relaxing, pleasing environment was created.
Having Index DFE Limited guide us through the process has been fantastic. The outcome is a new site in store that is loved by both new and old clients as well as our Staff. Great job!
Simon Tranter – National Sales Manager – Blink Browbar